![]() ![]() Similarly, targeting long tail keywords would generally require a higher Organic Visibility Score to achieve the same amount of traffic as head terms. If you're targeting high search volume, highly competitive terms, even a score as low as 3 could be considered good, since even 3% of high-volume terms could result in a large amount of traffic. A score higher than 29 would mean that you're ranking for multiple URLs per keyword, which may be expected for branded terms. Anything lower than this would mean you're not ranking #1 for all of your brand terms. If you're looking only at your own brand's keywords, many sites may view a score less than 29 to be unacceptable. In most circumstances it will depend on a number of factors, such as the popularity, search volume, search intent, and competition of the keywords in the set. In this way, it's similarly difficult to say exactly what a "good" Organic Visibility Score is. It's not recommended to use Organic Visibility Score in absolute terms. It can also be very useful in comparing how you're doing against competitors. This metric can help you measure performance over time to see how your site is doing compared to last week, last month, or last year. However, it's important to remember that this metric should be viewed in relative terms, not absolute. Organic Visibility Score can be a very useful way of summarizing ranking data in an easy-to-understand way. For many purposes it may be useful to use this as a "theoretical maximum", though it's possible to exceed it if you rank for more than one URL for each keyword. If a site occupies the #1 position for every keyword in the set, the Organic Visibility Score will be approximately 30. ![]() However, it's unlikely any site would ever come near a score this high, since it would mean that this site occupies every ranking position from 1-50 for every keyword in the set. In theory, the highest score a site may receive is 100. What's the maximum possible Organic Visibility Score? The Organic Visibility Score for this set is 11.44 Let's say we have a keyword set with 5 keywords at the following ranking positions: Keywords ranking below position 10 will receive very few points, since the CTR for these positions will be very low. Keywords at position 3 will get 11 points, and so on. Keywords ranking at position #2 may receive a CTR of around 16%, so any keyword ranking at this position will receive 16 points. The points assigned to each keyword are determined by the site's organic ranking position for this keyword, and generally correlate to the expected click-through-rate a URL may receive at this position.įor example, keywords ranking at position #1 may receive around 30% of the clicks for this keyword, so any keyword ranking at this position is given 30 points. This is the Organic Visibility Score for this set. ![]() The points for all keywords in the set are summed, and divided by the number of keywords to arrive at an average. How it's calculatedĮvery keyword in the set is given a certain number of points according to its organic ranking position. Let's take a deeper look at how this metric is calculated. This score roughly correlates to the average expected click-through-rate for all keywords tracked in the current set. ![]() Organic Visibility is a metric designed by Dragon Metrics to help quickly summarize your organic ranking performance. It can be difficult to identify how your overall organic rankings are doing on your site, especially when tracking a large number of keywords or would like to visualize trends over time. ![]()
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